Good design for screen genre

For this entry, I'm going to critique my own group power point presentation slides on The semiotic landscape Language and Visual communication. By applying theories and design principles from scholarly discussion, hopefully it will lead to improved design presentation in the future.

Slide 12

Reep (2006, pg.134) believed to increase readers interest and successful representation of a document, words and visuals are merged on guiding to their understanding and interpretation. Based on the statement, it can be said that slide 23 is inappropriate as the words have lack of meaning towards the scattered images. Furthermore reader interpret a document by “knowledge driven” that associate with knowledge, experience, feelings, social awareness and culture to their understanding of a content (Shriver K.A.1997, pg. 367) Since majority of the audience have different understanding and interpretation of an image due to cultural & societal background, those confused images above have varieties of definition. Personally in order for the presenter to improve on satisfying the reader's understanding, design principles such as balance, proportion ,sequence & consistency are to be considered into the slides. Take Slides 12 and compare it with Slides 24 & 25 below:-

Slides 24 & 25

In comparison to Slides 12, Slides 24 & 25 can be very well understood for the audience as the images are complements by words explanation.This is supported by Schriver (1997, pg. 366) says that document designers have to understand the semiotic landscape of readers to design prose and graphics. It depends on reader’s spatial abilities, where different people would interpret the document differently. With this organized and balanced slides, the presenter will be able to focus clearly on the content and present it up to the audience's expectation.

References

1)

Reep, D. C. 2006, ‘Document Design’, in Technical Writing, 6th ed., Pearson Edu. Inc, New York, Ch. 6, pp. 134.

2)

Schriver, K. A. 1997, ‘The interplay of words and pictures’, in Dynamics in document design : creating texts for readers, Wiley Computer Pub, New York, Ch. 6, pp. 366-367